Bank’s support for customers during the downturn leads to a fifth year of success as Bank of the Year at Real FD/ CBI FDs' Excellence Awards 2009
Lloyds TSB has been named ‘Bank of the Year’ for the fifth year running, in recognition of the support it has given business customers through the current downturn.
The award, voted for by hundreds of the UK’s finance directors, recognises the services Lloyds TSB has provided to its small business and corporate customers over the past year, and its wider ‘relationship’ based approach to banking, which means customers are helped throughout the changing economic climate.
The voting process for the Excellence Awards is the largest satisfaction survey of its kind, with hundreds of finance directors rating their experiences with companies that provide services to UK businesses. As well as banks, the awards focus on the service provided by auditors, professional advisors and government departments.
In the banking satisfaction category, Finance Directors were asked to focus on both the quality of service provided by their main bank and the degree to which their relationship manager understood their business. Banks were rated for the support provided, their approach to lending, and the help they would be able to provide over the coming year. The voters were also asked whether they would recommend their current bank.
Diana Brightmore-Armour, Managing Director Corporate Banking and John Maltby, Managing Director, Lloyds TSB Commercial collected the award from David Canavan, Chief Financial Officer of Portman Travel, at the event held last night (13 May) at The Marriott London, Grosvenor Square.
David Godfrey, Divisional Risk Officer and Interim Wholesale Group Executive Director said: "The past few months have been some of the most challenging any business will witness. It is during times like these that firms of all shapes and sizes are most in need of help and guidance – so we have pulled out all the stops to provide the support they need.
“Our aim is to stand by our business customers through the good times and the bad. And although the real test of this approach is in seeing businesses survive and thrive in the longer term, awards like this are a clear signal that our approach is succeeding.
“Winning this award five years in a row demonstrates that we have been consistent in the service we have provided our customers in different economic climates. Across our Commercial and Corporate Markets businesses we have used our expertise in the sectors, regions and specialised areas of finance, to ensure that our customers endure the downturn and that they are ready to thrive in the upturn when it comes.”
In winning the Bank of the Year category, Lloyds TSB beat a shortlist of competitor banks which included Barclays, HSBC, Royal Bank of Scotland and NatWest.