Diana Brightmore-Armour

CEO Corporate Banking & Co-Head Corporate Markets
Diana’s principal responsibility has been the management of the core relationship franchise for all Corporate customers whose turnovers exceed £15m. Since joining in 2004, Diana’s focus has been on up-tiering the bank’s relationship capabilities and has driven Corporate Banking to achieve Trusted Advisor status with all its significant customers. This has brought continued success, deeper market penetration and a series of highly regarded industry awards, including winning the CBI Real FD Bank of the Year for four consecutive years.
Diana leads from the front and is deeply committed and involved in the business. She has significantly developed the profile of the Bank externally, through meeting with over 500 clients annually and her support for diversity in business, where she has been a key sponsor and speaker at events such as the Asian Jewel Awards and First Women Awards. Internally, Diana is a strong supporter of talent development, most recently championing the Catalyst programme for high potential women leaders of the future and the junior RM development programs across Corporate Banking.
Prior to Lloyds TSB, Diana Brightmore-Armour had experience in corporate finance, mergers and acquisition, financial management, treasury and audit experience at The Coca-Cola Company, complemented by CEO role in the e-commerce sector. She has worked extensively abroad over a period of 8 years and lived in the USA for 5 of her 13 years with The Coca-Cola Company.
She is a Fellow member of both the Chartered Association of the Certified Accountants and the Association of Corporate Treasurers. Diana is married to a Colombian, Luis, and has two children, Sebastian and Emilia.